The Portfolio as a Strategic Marketing Tool
http://www.stcwvc.org/galley/0203/b8.htm

Vellek, Rolf
STC Williamette Valley
2002

Abstract:

The Contractor SIG's Annual Portfolio Review was held Tuesday, February 19 at the Northwest Neighborhood Cultural Center in Portland with the objective of providing a valuable opportunity to find out how to improve one's portfolio. The focus of the event was balanced not only by a review of winning portfolio characteristics, but also a look at techniques for using the portfolio as a sales tool. Attendees were given the opportunity to show and receive feedback on their own sets of samples.