Fit in Window vs. Fit Width
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PDFzone
2000

Abstract:

When you create named destinations, make sure that they are in the view that you want them to be when created because that is the view that will be applied when that named destination is called up later. Also, remember to use the Document Properties preferences to force Acrobat to use the preferences that were assigned to the document (as opposed to Acrobat's own viewing preferences). You may find that your file will open and view differently in every Acrobat application that is used if you do not save the document with your preferences.