Hypertext Gardens: Delightful Vistas
http://www.eastgate.com/garden/Enter.html

Bernstein, Mark
Eastgate Systems
1998

Abstract:

The attention of the audience is a writer's most precious possession, and the value of audience attention is seldom more clear than in writing for the Web. The time, care, and expense devoted to creating and promoting a hypertext are lost if readers arrive, glance around, and click elsewhere.