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Since 1994, our faculty and graduate students have studied a variety of design issues critical to enhancing the effectiveness of World Wide Web (WWW) sites. Guided by earlier literature from such wide-ranging disciplines as information design, text legibility, hypertext, multimedia, interface design, human computer interaction, and communication science, we have completed five studies. Further, we developed a research protocol designed to enhance the effectiveness of WWW sites for education and information delivery. Our research protocol was guided by Berger and Chaffee's (1987) communication science orientation where communication science seeks to understand the production, processing, and effects of symbol and signal systems by developing testable theories, containing lawful generalizations, that explain phenomena associated with production, processing and effects.
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Examining World Wide Web Designs--Lessons from Pilot Studies
http://www.microsoft.com/usability/webconf/zimmerman.htm
Zimmerman, Donald E., Michel Muraski, Michael Palmquist, Emily Estes, Catherine McClintoch and Linda Bilsing
Microsoft
1996
Abstract: Since 1994, our faculty and graduate students have studied a variety of design issues critical to enhancing the effectiveness of World Wide Web (WWW) sites. Guided by earlier literature from such wide-ranging disciplines as information design, text legibility, hypertext, multimedia, interface design, human computer interaction, and communication science, we have completed five studies. Further, we developed a research protocol designed to enhance the effectiveness of WWW sites for education and information delivery. Our research protocol was guided by Berger and Chaffee's (1987) communication science orientation where communication science seeks to understand the production, processing, and effects of symbol and signal systems by developing testable theories, containing lawful generalizations, that explain phenomena associated with production, processing and effects.
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