Identifying Web Site Requirements
http://www.stc.org/intercom/PDFs/2001/200106_06-13.pdf

Summers, Kathryn and Michael Summers
Intercom
2001

Abstract:

The authors emphasize the importance of conducting thorough research on business goals, branding goals, user needs, and technical resources before Web designers undertake a redesign. The article also offers suggestions about how to define, develop, and communicate a client's brand.