Building Bridges Between Marketing and Technical Publications Teams
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Peruzzi, Brett
Society for Technical Communication
2002

Abstract:

One common myth in the corporate world is that technical publications and marketing departments are fundamentally at odds with each other. Some technical writers believe marketing publications are too adjective-laden and prone to hyperbole, while some marketing writers think tech publications are too dry and factual. Who's right? It's all a matter of perspective. Technical writers and marketing writers typically have different audiences and purposes for their publications. But once you get beyond the superficial differences, you'll see that both writing groups have more in common than is immediately apparent. Perhaps more important, both groups have a lot to offer each other.