Ethos and Error: How Business People React to Errors
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Beason, Larry
CCC
2001

Abstract:

Errors seem to bother nonacademic readers as well as teachers. But what does it mean to be “bothered” by errors? Questions such as this help transform the study of error from mere textual issues to larger rhetorical matters of constructing meaning. Although this study of fourteen business people indicates a range of reactions to errors, the findings also reveal patterns of qualitative agreement—certain ways in which these readers constructed a negative ethos of the writer.