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If the material you are writing will be read by many people in an organization, and you want to minimize the amount of time they spend to find the information they are seeking, you should make sure you use a design that works. The only way to know for sure that a design works is to test it.
For example, if you know most people in an organization check a particular set of 10 status reports once a week, and there are 1000 such people, each costing the company (burdened) $40 an hour, saving one minute of reading time on each report can save over $300,000 a year. In another example, saving just 10 seconds on each 5 minute customer service or sales phone call saves 3% of the labor costs. If the material you put on your Intranet helps even 10% more people avoid a call to the Help Desk, that can be a very large savings, too.
View all 18 works by Bricklin, Dan
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Test New Designs
http://gooddocuments.com/techniques/testdesigns.htm
Bricklin, Dan
Good Documents
1998
Abstract: If the material you are writing will be read by many people in an organization, and you want to minimize the amount of time they spend to find the information they are seeking, you should make sure you use a design that works. The only way to know for sure that a design works is to test it.
For example, if you know most people in an organization check a particular set of 10 status reports once a week, and there are 1000 such people, each costing the company (burdened) $40 an hour, saving one minute of reading time on each report can save over $300,000 a year. In another example, saving just 10 seconds on each 5 minute customer service or sales phone call saves 3% of the labor costs. If the material you put on your Intranet helps even 10% more people avoid a call to the Help Desk, that can be a very large savings, too.
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