How to Design a Pocket Folder Brochure
http://www.ideabook.com/tutorials/print_design/mix_and_match_brochure.html

Chuck Green
Ideabook.com
2002

Abstract:

Want to customize your brochure for a specific market or an individual customer? Ever wish you could magically add new products or services without reprinting? Searching for a big-dollar look on a shoestring budget? This design does it all and anyone can create it. It comes in the form of a mini-pocket folder and a series of inexpensive inserts--I call it a mix-and-match brochure. How do you use it? Picture this: a lawyer offers services for individuals and corporations--two completely different audiences. Instead of creating one generic brochure for both, she assembles a specific package for each type of prospect. Individuals get an insert that discusses the benefits of using the firm followed by one insert each for home closings, estate planning, and tax litigation. The corporate prospects get the same benefits page followed by a series of business-oriented inserts.