 | | | |
Color is a powerful motivation and selling tool. We can also use color to improve people’s performance. Color is comprised of hue, value and saturation. When
selecting a color scheme for a web site or slide
presentation select a pastel background, then a
complimentary or contrasting secondary color for
accents. Select black or neutral text.
Avoid the jelly-bean syndrome of contrasting, saturated,
adjacent colors that fatigue the eye. Instead, use bright
colors only for accents, not for major areas.
View all four works by Lisberg, Beth Conney
View all 2240 works published by STC Proceedings |
Black and White and Red All Over
http://www.stc.org/confproceed/1998/PDFs/00018.PDF
Lisberg, Beth Conney
STC Proceedings
1998
Abstract: Color is a powerful motivation and selling tool. We can also use color to improve people’s performance. Color is comprised of hue, value and saturation. When
selecting a color scheme for a web site or slide
presentation select a pastel background, then a
complimentary or contrasting secondary color for
accents. Select black or neutral text.
Avoid the jelly-bean syndrome of contrasting, saturated,
adjacent colors that fatigue the eye. Instead, use bright
colors only for accents, not for major areas.
|
|
| |
There are 13 readers currently online: 2 registered users and 11 guests. Register.