Analyzing an Organizational Web Site
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Burnett, Rebecca E.
Thomson
2001

Abstract:

The Web is still so new that there is very little consensus about what an organizational Web page should be and what purpose(s) it should serve. You will start this exercise by examining some organizational Web sites (preferably organizations in your field). You will develop criteria by which to judge organizational sites, and then use those criteria to evaluate a single Web site, with the site’s creator as your audience. Your criteria will doubtless include elements like the elegance of the design and should certainly include the navigational system and other Web page practicalities. They should also include the fundamentals that are important in all technical documents: suitability to purpose(s) and audience(s), content, organization, and tone.