Revising Documents for Different Audiences
http://english.heinle.com/burnett/resources/exercises/pdf/reader.pdf

Burnett, Rebecca E.
Thomson
2001

Abstract:

In the most effective documents, the data is presented in the way most appropriate for the readers. It matches their expectations for the document, their purposes for reading, and their level of technical expertise. When professionals create documents, they must be mainly concerned with the primary reader. To ensure that you are thinking about your readers, it is often useful to create a reader profile, identifying their key characteristics. This profile allows you to shape the material into a more reader-friendly document. During this exercise, you are going to create an information sheet about melanoma. This exercise has two major stages. First you will complete an audience analysis worksheet by answering questions about your primary audience. Then you will revise text about melanoma of the skin, creating a one-page information sheet that could be distributed to students at a campus science exhibition.