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For decades, journalists have used a proven approach called the 'Five W's' to answer the questions that the readers of newspaper articles most commonly want writers to answer. The questions are sufficiently useful that they can easily be applied outside newspaper writing, and I've already written about this in the context of audience analysis (Hart 1996). In this article, I'll show you how you can use these questions to develop more useful online help.
Each of the five W's is a simple question that starts with the letter W: Why, Who, What, Where, and When. Some authorities add a sixth question, 'How,' to this list, but 'how to' information generally fits under what, where, or when, depending on the nature of the information. Users of online help can benefit greatly from the proven journalistic approach if we can answer these same five questions for each help topic that we create. In the remainder of this article, I'll provide an example of a failure to ask these questions, show how asking these five questions could have prevented this failure, and provide examples of typical questions we should be asking. Please note that, although I've presented these five questions in an order that seems logical to me, in practice the approach becomes iterative: It doesn't much matter where you begin, since answering one question often reveals important aspects of the other questions that you'd not yet considered.
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The Five W's of Online Help
http://www.geoff-hart.com/resources/2002/fivew.htm
Hart, Geoffrey J.S.
TECHWR-L
2002
Abstract: For decades, journalists have used a proven approach called the 'Five W's' to answer the questions that the readers of newspaper articles most commonly want writers to answer. The questions are sufficiently useful that they can easily be applied outside newspaper writing, and I've already written about this in the context of audience analysis (Hart 1996). In this article, I'll show you how you can use these questions to develop more useful online help.
Each of the five W's is a simple question that starts with the letter W: Why, Who, What, Where, and When. Some authorities add a sixth question, 'How,' to this list, but 'how to' information generally fits under what, where, or when, depending on the nature of the information. Users of online help can benefit greatly from the proven journalistic approach if we can answer these same five questions for each help topic that we create. In the remainder of this article, I'll provide an example of a failure to ask these questions, show how asking these five questions could have prevented this failure, and provide examples of typical questions we should be asking. Please note that, although I've presented these five questions in an order that seems logical to me, in practice the approach becomes iterative: It doesn't much matter where you begin, since answering one question often reveals important aspects of the other questions that you'd not yet considered.
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