Audience-Driven Web Design: An Application to Medical Web Sites
http://www.ingentaconnect.com/content/stc/tc/2002/00000049/00000003/art00007
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  peer-reviewed

Swenson, Jenni, Helen Constantinides and Laura J. Gurak
Technical Communication Online
2002

Abstract:

We begin by identifying the problem of defining medical Web site credibility and then identify the gap in Web design research, a gap that fails to identify or address specific audience needs in Web site design. We then present our process for identifying and fulfilling specific audience needs, describe a framework, and present a case study in audience-driven Web design using the framework to guide the discussion.