Integrating Academics and Industry: A Challenge for Both Sides
http://doi.acm.org/10.1145/330409.330415
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Sutliff, Kristene
Journal of Computer Documentation
2000

Abstract:

Rapidly emerging technologies are bringing radical changes and challenges to today’s workplace, not just for our own profession but for many others as well. As society’s information needs change, so do the roles of technical communicators. Even the questions technical communicators face are constantly evolving: Which medium to use—and when, and how? Paper or online? Verbal or visual? Such questions were unheard of when many of us entered the profession, but they are commonplace for many practicing technical communicators today (as they certainly will be for many of today’s university students in their careers—and it’s impossible to guess what other questions will be just as routine for them, questions we cannot predict because quite likely the concepts and gadgets and words involved do not yet exist).