Words Drive Action: An Interview with Gerry McGovern
http://www.uie.com/articles/mcgovern_interview/

Perfetti, Christine and Josh Porter
User Interface Engineering
2002

Abstract:

Gerry McGovern is a world-renowned content-management expert and author of the books, 'Content Critical' and 'The Web Content Style Guide'. User Interface Engineering's Christine Perfetti and Josh Porter recently talked with Gerry about the importance of an editorial perspective in a web development process. Here is what Gerry had to say about his experiences.