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Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.
Dealing with the bare technology of online interactions is a cold experience for many, or even most of us. It makes us feel anxious. Technology isn't warm. It has no heart. It neither understands us, nor cares for us.
For many Web sites, whether for businesses or organizations, we simply plug in and play the bare technology - the super-duper means of information delivery. All the site visitor sees and feels is the design, the interface, the links and the clicks. The experience is about as warm and human as banking with an ATM machine.
View all 37 works by Spool, Jared M.
View all 89 works published by User Interface Engineering |
The Art of Being Human
http://www.uie.com/articles/being_human/
Spool, Jared M.
User Interface Engineering
2002
Abstract: Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.
Dealing with the bare technology of online interactions is a cold experience for many, or even most of us. It makes us feel anxious. Technology isn't warm. It has no heart. It neither understands us, nor cares for us.
For many Web sites, whether for businesses or organizations, we simply plug in and play the bare technology - the super-duper means of information delivery. All the site visitor sees and feels is the design, the interface, the links and the clicks. The experience is about as warm and human as banking with an ATM machine.
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