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The content management market comprises systems designed specifically to drive Web sites, including capacity planning, site design/layout, look/feel navigation, content development, production, content delivery, session tracking, and site evolution. The core focus of these products is empowering business users to create Web site content, providing processes to ensure the approval of all content and maintain its consistency/life-cycle management (B2C, B2B, B2E). WCM does not extend to the display, personalization, or associated transactions. This category expands to include Web developers, Webmasters, and site creators as well as business users. Increasingly, overlap exists with portal and other unstructured content categories (e.g., software configuration management, digital asset management, document management). |
Web Content Management: Market Overview
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Meta Group
2002
Abstract: The content management market comprises systems designed specifically to drive Web sites, including capacity planning, site design/layout, look/feel navigation, content development, production, content delivery, session tracking, and site evolution. The core focus of these products is empowering business users to create Web site content, providing processes to ensure the approval of all content and maintain its consistency/life-cycle management (B2C, B2B, B2E). WCM does not extend to the display, personalization, or associated transactions. This category expands to include Web developers, Webmasters, and site creators as well as business users. Increasingly, overlap exists with portal and other unstructured content categories (e.g., software configuration management, digital asset management, document management).
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