Newsletter Make-over Clinic
http://www.graphic-design.com/DTG/Design/newsletter/index.html

Showker, Fred
Design, Typography and Graphics
2002

Abstract:

One of the most frequent problem areas I encounter in the publishing field is when editors, writers and, yes even business people are expected to turn out a good newsletter. If my car isn't running right, I take it to the mechanic. I don't expect the car wash to fix the motor any more than I expect the mechanic to give it a wash and wax. Rare are the instances where the writer or editor is also a good designer and/or typographer. Yet they're almost always restricted by the software they use, the availability of good clip art or images, and the time to think about the details. I'm going to restrict myself to just the initial visual and organizational points in this critique. We could spend days talking about minutiae and the array of options involved in a full scale makeover. What I'll do is share some quick and easy areas where a simple fix will make a big difference.