Green Giving: Engagement, Values, Activism, and Community Life
http://education.ucsb.edu/~bazerman/philan.htm
  peer-reviewed

Bazerman, Charles
UCSB

Abstract:

Philanthropic campaigns typically offer value identification and identity rewards for gift giving. These rewards may be increased by engaging the gift-givers within the work and activity of the charitable organization; moreover, fund-raising may reach beyond the limited budget people typically allocate to psychic goods if charitable gifts are perceived as part of the costs of one's way of life and as part of the meanings, activities, and communities within which one lived one's life. In support of these claims, I examine environmental fund-raising in Santa Barbara through interviews with fund-raisers involved with the Community Environmental Council and the campaign to purchase a major coastal property for a preserve. The fundraising for CEC indicates ways in which people's identities and commitments may be drawn on and reinforced and how people's interests in sustaining a way of life can become the basis of funding campaigns; CEC fundraising suggests that activism does not necessarily translate into giving, depending on the nature of the active engagement. The case of the preservation of the Wilcox property suggests how commitment to a community way of life can mobilize extraordinary giving when the community as a whole starts to perceive itself engaged in common endeavor and commitment. The success of the campaign itself then becomes a sign of community strength and community values.