Perspectives on Science and Technical Communication
http://aquaticpath.umd.edu/toxnurse/outreach.pdf

Kane, Andrew S.
University of Maryland
2002

Abstract:

The purpose of presenting is to actuate. You want to persuade people. You want to persuade them to think, or get excited about something, or act in response to what you present. Otherwise there is no point in making the effort of preparing and delivering your presentation. Presentations do not necessarily need to be meaningful for you. You already know the meaning of your message. Deliver the message from the audiences' point of view. (Another way to say this: What you want to present is not as important as what the audience needs to hear in order for your message to come across clearly, simply.) Remember that an audience will judge a presentation on the basis of how meaningful is was for them.