A Longinian Concept and Methodology for Technical Communication
http://www.attw.org/TCQarticles/7.2/7-2Todd.pdf
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  peer-reviewed

Todd, Jeff
Technical Communication Quarterly
1998

Abstract:

The rhetorician Longinus advises writers to 'transport' their readers by aligning the readers' perspective with the writer's.  The methods for transport are five 'fountains': high thought, emotional appeals, figures of speech, notable language, and arrangement.  This essay develops a Longinian concept and methodology for technical communication by comparing his ideas to current  scholarship and then applying them to two technical texts.  It shows how and why technical writers employ stylistic elements to achieve transport.