Rational Management: Medical Authority and Ideological Conflict in Ruth Lawrence's Breastfeeding: A Guide for the Medical Profession
http://www.attw.org/TCQarticles/9.3/9-3Hausman.pdf
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  peer-reviewed

Hausman, Bernice L.
Technical Communication Quarterly
2000

Abstract:

This article presents a close reading of one chapter of the only guidebook written for physicians about the clinical management of breastfeeding. The medical discussion of the psychological aspects of breastfeeding articulates conflicting ideological views of women and their place in society, demonstrating how medicine reflects and contributes to a cultural context that is ambivalent about women's changing roles and the transformation of their practices as mothers. At stake is medicine's role in regulating maternal behavior.