The Culture of Distance Education: Implementing an Online Graduate Level Course in Audience Analysis
http://www.attw.org/TCQarticles/7.4/7-4Duin.pdf
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  peer-reviewed

Duin, Ann Hill
Technical Communication Quarterly
1998

Abstract:

This essay details the experience of designing, implementing, and evaluating an online course in audience analysis at the graduate level. Through a discussion of the culture of this online course, I describe how the educational culture of the Land Grant Mission flowed into our efforts to create a quality learning experience, and how the Web modules and asynchronous (listserv) and synchronous (MOO) conversations influenced communication and learning.