Ethical Intercultural Technical Communication: Looking through the Lens of Confucian Ethics
http://www.attw.org/TCQarticles/8.4/8-4Dragga.pdf
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  peer-reviewed

Dragga, Sam
Technical Communication Quarterly
1999

Abstract:

Studies of intercultural communication focus little on the ethical principles that inspire specific communication practices.  The ethics of Confucius (including the virtues of goodness, righteousness, wisdom, faithfulness, reverence, and courage), however, genuinely illuminate communication behaviors within China.  Analysis of a cultural artifact of technical communication reveals the substantial insight offered by the lens of ethics.  A comprehensive understanding of differences in ethical perspectives is necessary to achieve ethical intercultural technical communication.