 | | | |
Today's businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. Combine this with decreasing resources, time, and budgets and you have a stressful situation for organizations and their content creators. To reduce the costs of creating, managing, and distributing content and to ensure content effectively supports your organizational and customer needs, organizations can benefit from a unified content strategy. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.
View all 38 works by Rockley, Ann
View all 5 works published by E-Doc |
Managing Enterprise Content: A Unified Content Strategy
http://www.rockley.com/articles/The%20Rockley%20Group%20-%20ECM%20UCS%20Whitepaper%20-%20revised.pdf
Rockley, Ann
E-Doc
2002
Abstract: Today's businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. Combine this with decreasing resources, time, and budgets and you have a stressful situation for organizations and their content creators. To reduce the costs of creating, managing, and distributing content and to ensure content effectively supports your organizational and customer needs, organizations can benefit from a unified content strategy. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.
|
|
| |
There are 14 readers currently online: 0 registered users and 14 guests. Register.