Demand Modeling, New Mode Problems, and the $64 [sic] Question: Technological Utopianism in America's Race to Develop High Speed Rail Technology
http://www.ieeexplore.ieee.org/iel1/47/6110/00238055.pdf
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Sauer, Beverly A.
IEEE Transactions on Professional Communication
1993

Abstract:

This article analyzes reports describing a proposed MagLev rail system, reports which employ idiosyncratic rhetorical devices to argue for funding. The analysis discusses ethical and rhetorical dilemmas which face writers seeking funding for 'new mode' problems.