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If you run a Web site, you're probably already thinking about tracking and analyzing the traffic it gets. Knowing how many pages are accessed, when, by whom, and for what purposes can mean the difference between simply having a Web site and building a sound Web strategy. Understanding how people use your site can help you--and your sales and marketing team--generate more traffic. If you can track your audience, learn which pages and resources are most popular, and identify technical problems and system bottlenecks, you can deliver a better experience. And that's the best way to keep people coming back to your site.
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Analyze Your Web Site Traffic
http://builder.cnet.com/webbuilding/pages/Servers/Traffic/
Aviram, Mariva H.
Builder.com
1998
Abstract: If you run a Web site, you're probably already thinking about tracking and analyzing the traffic it gets. Knowing how many pages are accessed, when, by whom, and for what purposes can mean the difference between simply having a Web site and building a sound Web strategy. Understanding how people use your site can help you--and your sales and marketing team--generate more traffic. If you can track your audience, learn which pages and resources are most popular, and identify technical problems and system bottlenecks, you can deliver a better experience. And that's the best way to keep people coming back to your site.
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