Designing Bilingual Web Sites
http://www.stc.org/confproceed/1999/PDFs/075.pdf

Chu, Steve W.
STC Proceedings
1999

Abstract:

My paper discusses the specific challenges associated with designing a Chinese-English Web site in Taiwan for both local and English-speaking audiences abroad. My paper seeks to answer this umbrella question: How can we integrate the Chinese and English portions of the site into a single, consistent presentation? Using an example of a Taiwan-based company, I explore how technical communicators working on this bilingual Web site project (1) developed content in English that is suitable both for native English speakers around the world; (2) reconciled different audience responses to visual communication strategies; (3) tackled the technological challenge of a bilingual Web site; and (4) addressed the cultural and political challenges of developing a Web site for diverse audiences.