Kaiser, Shirley E.
Digital Web Magazine
Great search engine placement doesn't require you to sacrifice appealing design. While 'content is king' for high search engine rankings as well as overall site popularity, your imagination and creativity with designs can still reach for the stars. This tutorial provides a broad overview of ideal approaches, what can still work, and what you ought to avoid if search engine rankings are important. There are times when we forego the ideal for various reasons, so I'll try to steer you around the roadblocks on the way regarding graphics, Flash, frames, splash pages, and other potential perils. At the end of the tutorial are some resources for further exploration, too.