Credibility and Corporate Scandals: Put Your Mouth Where Your Money Is
http://www.contentious.com/articles/0208-1.htm

Gahran, Amy
Contentious
2002

Abstract:

It doesn't matter whether a company is communicating through its balance sheet, prospectus, or Web site. The recent corporate accounting scandals have shattered much of the basic trust that enables business and investment to function. Unfortunately, this affects not only those companies whose shifty finances have recently been exposed. Today, all businesses face the need to demonstrate their credibility to customers, investors, partners, regulators, and the public.