A Marketing Checklist for Freelancers and Consultants
http://www.writethinking.net/Articles/Business_of_Writing/mktchecklist/mktchecklist.html

Konradt, Brian S.
Write Thinking
2001

Abstract:

Marketing can be as simple as engaging in a one minute conversation with another person or as complex as a $3,000 direct mail advertising campaign. But marketing is more than selling a product or service or yourself -- basically, it's getting the person or prospect interested in what you're selling. And that's not so easy -- unless you know exactly how to do it.