Marketing the Wily Technical Writer
http://www.writethinking.net/Articles/Guerilla_WriteFare/gw-10-15-01/gw-10-15-01.html

Knowles, Michael
Write Thinking
2002

Abstract:

If the world really is run by C students, then you have to ask yourself a question: How do I market myself in an ocean of average? Today's competitive job market can be a hard nut to crack. How do you stand out in that crowd?