The Last Ditch Sales Pitch
http://www.writethinking.net/Articles/Business_of_Writing/salespitch/salespitch.html

Reimer, Heather
Write Thinking
2002

Abstract:

I recently encountered a young web entrepreneur who understands that in business, 'no' doesn't necessarily mean 'never,' and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day. It's a wise investment because one sales letter can be adapted and personalized for many different uses over time. And it can help you retrieve prospects you thought you had lost!