Privacy Means Never Having to Say You're Sorry
http://www.geoff-hart.com/resources/2001/privacy.htm

Hart, Geoffrey J.S.
TECHWR-L
2002

Abstract:

For those of us who regularly visit certain Web sites, the value of identifying ourselves to those sites grows quickly and painfully obvious: Accepting cookies from a Web site could potentially eliminate endlessly retyping our personal information, memorizing yet another login password, repeatedly re-customizing how a site responds to us, and enduring irrelevant information such as untargeted banner ads. But even those of us who appreciate the value of sharing personal information with Web sites and their designers have grown increasingly uncomfortable with the potential for abuse inherent in having confidential information about our identities and preferences broadly available. Even if a site isn't cracked and our private information stolen--always a risk on the Web--the site owner is bound to sell the information to commercial mailing lists, thereby guaranteeing us a lifetime supply of junk mail. Worst of all, we won't even be able to burn that junk on cold winter nights to stay warm.