Games, Information Design, and New Technologies for Technical Communicators
http://www.stc.org/confproceed/1993/PDFs/PG281.PDF

Heba, Gary M.
STC Proceedings
1993

Abstract:

Developments in communication technologies such as video scriptwriting and interactive multimedia require that technical communicators develop the skills and literacies necessary for adapting to the demands of designing information for media other than print. This paper presents a semiotic theory and model of multimedia discourse which will help technical communicators conceptualize and produce texts in new media. The model operates on the premise that communication practices can be considered as language games. The model focuses on the rhetorical and semiotic features of multimedia language games, and how to manipulate them.