Have you been exposed to one or more quality initiatives? Did this exposure leave you with strong but mixed emotional reactions? In a complex environment of organizational risk and change, how do we as communicators do the right thing the right way? Changes are so rapid that before one new vision of what’s right is fully implemented, it seems that another, even better vision comes in to take its place. By using a Japanese model for customer satisfaction, the product information quality initiatives at my company were implemented in three broad areas: quality assurance and control, quality performance and improvement, and quality excitement and planning.
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