Cinderella’s Slipper—Does It Fit Americans and Europeans?
http://www.stc.org/confproceed/1993/PDFs/PG98101.PDF

Ryan, Suzanne V.
STC Proceedings
1993

Abstract:

This paper represents an international study of IBM customers in the U. S., England, and Germany to see what effect the layout of a technical document has on usability for an audience of Americans and Europeans. The results indicate that while Americans and Europeans want most of the same usability features, they do not agree on all features. Communicating effectively with readers from different countries requires that writers work closely with international readers who represent the readers of their document; interview people who represent their audience; work with a document designer before starting the first draft; and test the draft document on representative users.