Building a Successful Acquisitions Program: One Publisher’s Story
http://www.stc.org/confproceed/1993/PDFs/PG140142.PDF

Ginn, Jennifer M.
STC Proceedings
1993

Abstract:

The Books by Users program, SAS Institute’s acquisitions program, serves a twofold purpose: helping SAS software users with book ideas turn their ideas into high-quality books about the SAS System; Providing Users with books about SAS Software to supplement primary documentation produced by in-house writers. This paper gives an overview of the Books by Users program and examines its operations and growth over the past three years. It offers tips both for companies building acquisitions programs and for authors hoping to interest publishers in their book ideas.