Interpretation Within Audience Analysis Theories and the Crusade for True Empiricism
http://orange.eserver.org/issues/2-3/mwolfe.htm

Wolfe, Melissa
Orange Journal, The
2001

Abstract:

Audience analysis frameworks do not address an important aspect of communication in writer/audience relationships. This element is the humanistic aspect of cognitive processing, which encompasses emotional and cultural aspects. These elements exist on behalf of the writer as well as the reader, which without taking either into account lead us to a less than full understanding of how we can progress in our studies around this issue. We continue to study and theorize about how to improve interactions between writer and audience. Although current theories seem to add considerations important in the audience analysis process and the writer/audience relationship, there remains a need to find ways to address the truly empirical aspects of human interpretation.