Developing Schemas for the Location of Common Web Objects
http://www.surl.org/usabilitynews/31/web_object.asp

Bernard, Michael
Usability News
2001

Abstract:

An essential ingredient in constructing the content of a website is knowing the typical users' mental model or 'schema' for the characteristic location of web objects on a website. Knowledge of this schema and constructing a site that reflects this should aid in the site's accessibility. This, in turn, should produce more accurate and faster information retrieval, as well as greater satisfaction with the site. However, little is known about the average users' schema for the location of web objects on a typical website.