Creating a Unified Web Site Design for the School of Technology at Purdue University
http://www.stc.org/confproceed/2000/PDFs/00017.PDF

Miller, Susan G.
STC Proceedings
2000

Abstract:

The problem with any poorly designed web site is inconsistency. As a web designer or developer, one must create a web site as a finite, predictable universe with a specific set of standards and design specifications. When visitors go to any given page on a site, they should be able to recognize that they’re in the same site. The main focus of this paper outlines how a unified web site design was created for the School of Technology at Purdue University. In developing unified web sites it is important to have visual hints throughout a given site such as consistent typefaces for specific needs, consistent color palettes, and consistent placement and layout.