Designing Effective Single Source Materials
http://www.stc.org/confproceed/2000/PDFs/00023.PDF

Rockley, Ann
STC Proceedings
2000

Abstract:

People often have to create documents for different audiences and for different media, (e.g. web, Help, training). However, timelines and budgets for developing information are often tight. This means we have to find more efficient ways to develop information. One way is to consider single sourcing information for multiple users and media. While single sourcing does take more up-front planning, it can significantly decrease costs and development times once implemented.