Designing for Single Source
http://www.stc.org/confproceed/2000/PDFs/00024.PDF

Florsheim, Stewart J.
STC Proceedings
2000

Abstract:

“Single source” has come to mean many things to many different people. The basic distinctions are two: (1) distributing the same content in multiple formats and (2) distributing complementary content in the most appropriate medium. The two concepts are not mutually exclusive, i.e., you may have an information strategy that encompasses both ideas. Each methodology has its own advantages, suitability, and requirements. Distributing complementary content in the most appropriate medium requires research and planning, and often results in more effective documentation.