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Personalization, which allows a web user to choose the content and layout of their own portal web page, is one of the most popular ways of increasing traffic at web sites, and helps to ensure return customers. But to be
successful, it must be simple and it must be intuitive. This
paper presents common personalization features used by
top portals and reviews the design of the interfaces of
three top portals: My Excite, My Yahoo and MSN. This
paper provides examples of good and bad design
techniques used in the portal sites, and gives tips on how
to design usable personalization features.
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Designing Web Personalization Features
http://www.stc.org/confproceed/2000/PDFs/00029.PDF
Kravatz, Harris
STC Proceedings
2000
Abstract: Personalization, which allows a web user to choose the content and layout of their own portal web page, is one of the most popular ways of increasing traffic at web sites, and helps to ensure return customers. But to be
successful, it must be simple and it must be intuitive. This
paper presents common personalization features used by
top portals and reviews the design of the interfaces of
three top portals: My Excite, My Yahoo and MSN. This
paper provides examples of good and bad design
techniques used in the portal sites, and gives tips on how
to design usable personalization features.
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