Ideas are a Dime a Dozen, So Why Should I Listen to Yours? "Pitching" Your Ideas So That They Will be Heard
http://www.stc.org/confproceed/2000/PDFs/00049.PDF

Watson, Frank
STC Proceedings
2000

Abstract:

Getting your ideas heard and approved can be difficult any time, but especially when your audience is a supervisor or other decision-maker who is juggling numerous projects, ideas, and deadlines.