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Most web site designs tend to focus on optimizing for simple information retrieval, “Find the value of X.” Yet, in decision making, the user’s information needs are much greater. As a minimum, they must understand and compare the value of X with respect to Y. Of course, in a realistic situation, several values must be considered. The information design problems involved in effectively addressing complex decision making has not been adequately researched. This research examines web sites to determine which design factors support complex decision making. It also develops guidelines for designing web sites which support complex decision making.
View all 16 works by Albers, Michael J.
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Information Design for Web Sites Which Support Complex Decision Making
http://www.stc.org/confproceed/2000/PDFs/00052.PDF
Albers, Michael J.
STC Proceedings
2000
Abstract: Most web site designs tend to focus on optimizing for simple information retrieval, “Find the value of X.” Yet, in decision making, the user’s information needs are much greater. As a minimum, they must understand and compare the value of X with respect to Y. Of course, in a realistic situation, several values must be considered. The information design problems involved in effectively addressing complex decision making has not been adequately researched. This research examines web sites to determine which design factors support complex decision making. It also develops guidelines for designing web sites which support complex decision making.
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