Integrated Strategic Communication: More than the Sum of Its Parts
http://www.stc.org/confproceed/2000/PDFs/00054.PDF

Voss, Daniel W. and William C. Wiese
STC Proceedings
2000

Abstract:

Adopting a hybrid organizational structure over 30 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.