Back to Basics
http://www.alistapart.com/stories/basics/

Henick, Ben
List Apart, A
2001

Abstract:

Web documents are nothing more than Source. For all of the inspiration, thought, and sweat that might go into a page, it is merely a mess of characters that happens to contain a lot of brackets. After five and a half years of actively building pages, it's occurring to me that a lot of developers haven't figured this out. What I see is not what they get.