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Newsletters serve a vital purpose in many organizations.
A formal plan is important in identifying your target
readers and their needs, and guiding you through
choices regarding format and style. Several factors
should be considered in planning and managing content,
such as creating an editorial calendar, identifying
sources for story ideas, and determining the final
approval process. Effective distribution will encompass
the readers’ needs and your creativity. A valuable tool in
assessing the newsletter’s success is reader feedback. As
a marketing tool, the return on your investment can be
measured. Above all, a newsletter keeps you motivated to
keep learning.
View all 2240 works published by STC Proceedings |
Newsletters: Who, Me?
http://www.stc.org/confproceed/2000/PDFs/00070.PDF
Lewis, Janet L., Michele E. Davis, Linda J. Vetter and Elizabeth G. Frick
STC Proceedings
2000
Abstract: Newsletters serve a vital purpose in many organizations.
A formal plan is important in identifying your target
readers and their needs, and guiding you through
choices regarding format and style. Several factors
should be considered in planning and managing content,
such as creating an editorial calendar, identifying
sources for story ideas, and determining the final
approval process. Effective distribution will encompass
the readers’ needs and your creativity. A valuable tool in
assessing the newsletter’s success is reader feedback. As
a marketing tool, the return on your investment can be
measured. Above all, a newsletter keeps you motivated to
keep learning.
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